Service · Google Ads
Google Ads audit
Ninety days of search terms, read line by line. You get a figure for what is being spent on searches that cannot convert, and a plan for stopping it.
Why accounts leak money
Nobody reads the search terms report
The traffic you are paying for
Parts suppliers checking stock. Job seekers. Students. Searches from provinces you do not service. Competitor brand names.
Every one of those is a click, and every click is billed. Broad match and Performance Max make it worse, not better.
Why it goes unnoticed
The account still produces some enquiries, so nothing looks broken. The waste hides inside an acceptable-looking monthly total.
It only becomes visible when somebody categorises the search terms one by one and puts a rand figure against the irrelevant ones.
What the audit covers
What I check
Search terms
Ninety days of search terms categorised as relevant, irrelevant or borderline, with the wasted spend quantified in rands per month and per year.
Negative keywords
Whether a shared negative list exists, how many terms it holds, whether it is applied to every campaign, and whether any negatives are blocking legitimate traffic.
Campaign structure
Budget allocation against actual conversion performance. Campaigns limited by budget while poor performers stay funded. Bid strategy suitability for your conversion volume.
Targeting
Location settings, including the presence versus interest setting that quietly brings in out-of-area traffic. Language, ad scheduling, and device performance.
Performance Max
Asset group quality, audience signals, brand exclusions, URL exclusions, and whether PMax is cannibalising your Search campaigns.
Ads and assets
Responsive ad strength, headline and description usage, sitelinks, callouts and call assets, and whether landing pages are live and relevant.
Conversion tracking
Whether conversions are being recorded at all, whether they are accurate, and whether they are imported into Ads so bidding runs on real data.
Account access
Who has access to the account, whether any former provider still holds it, and whether the account is genuinely owned by you.
What you get
A written report you can act on, or hand to someone else
Every finding is graded critical, high, medium or low, with the impact stated in plain language and a rand figure where one applies. Quick wins are separated from the longer work.
The report ends with an itemised remediation quote so you can choose what to fix and what to leave. There is no obligation to take it, and the report is yours either way.
Get in touch
Start with an audit. You’ll know what your account is actually doing.
Written findings, and a quote for the remediation. No obligation to take the quote.